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Book Preorder Mistake Authors Make
Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors.
Shep Publishing House
1 day ago22 min read


How to Write a Book That Keeps Readers Engaged
Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.
Shep Publishing House
Oct 1217 min read


How Book Marketing with Preorders Made Veronica H Moore $4000 in 4 Hours While Self Publishing
Effective book launching while self publishing requires thoughtful planning and smart marketing for authors. In this episode, first-time author Veronica H. Moore shares her inspiring journey of how she leveraged preorder strategies to generate an impressive $4k in just 4 hours, highlighting powerful book sales strategies and the impact of working with Shep Publishing House.
Shep Publishing House
Oct 518 min read


How to Make Better Decisions and Take Action
Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers.
Shep Publishing House
Sep 2811 min read


Find Your Readers: Marketing for Authors
Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer.
Shep Publishing House
Sep 2123 min read


Why Bestseller Status is Overrated for Your Book as a Business Asset
This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads.
Shep Publishing House
Sep 719 min read


How Book Marketing with Preorders Made Kendra Pecci $4000 in 4 Weeks
In this conversation, author Kendra Pecci shares her journey with hosting a preorder that earned $4000 and paid for her multi city book launch tour. At first, Kendra wanted to traditionally publish, but after 27 years from writing a book to releasing it, she knew self publishing was the better option to get her book done.
Shep Publishing House
Aug 3123 min read


When to Hire Help with Self Publishing: 3 Considerations to Help Decide
Whether you choose to entirely self publish or work with a consultant, there are quite a few things to consider to bring your book baby to life. Before choosing your path, it’s important to be mindful of what steps are involved and consider your capacity. This episode explores what to think about when deciding what kind of help you’ll need to complete your publishing project.
Shep Publishing House
Aug 2422 min read


Turn Your Book Into Clients (And Not Just Book Sales) with Profitable Publishing®
Think writing a book means chasing royalties and hoping for bestseller status? Think again. In this episode, you'll discover why traditional publishing advice fails business owners and what to do instead.
Shep Publishing House
Aug 115 min read


Podcast Purpose | Self Publishing for Business Owners, Book Marketing | Brand Building
This intro episode of the Profitable Publishing™ podcast shares the goals and vision for the podcast with using a book as a business asset and explores book marketing strategies to support business growth. This episode covers the introduction to the podcast, the profitable publishing™ plan, the purpose of your book in your business, and the best book marketing strategies for coaches, consultants, speakers, and service providers.
Shep Publishing House
Aug 45 min read


Amazon KDP Print Price Changes - Update Yours Today
Recently KDP announced that they’ll have changes to their print costs which means the amount you make per book will change. This also...
Shep Publishing House
Jun 17, 20231 min read
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