Is Social Media the Best for Book Sales?
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The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing.
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TAKEAWAYS
Social media is not the only option for marketing a book
Choosing the right platform for social media is crucial
Algorithm shifts actually work in your favor if you know how to capitalize on them
CHAPTERS
00:00 The Myth of Social Media Marketing
08:32 Choosing the Right Platform
15:04 Clarity and Capacity
26:00 Platform Selection and Lifestyle
33:59 Leveraging Social Media for Book Marketing
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RAW TRANSCRIPT:
Welcome to Profitable Publishing the Podcast. I'm your host Ashley and this is the space where you will learn how to use your book to build your brand, to attract your clients and establish authority in your industry. So today's topic is a hot one. It's one that I am pretty passionate about and that will probably ruffle some feathers. So I am just going to rip the bandaid off and get right in. Social media now.
You might be thinking, okay, I have to use social media in order to market my book, or you might be thinking that social media is the best way to market your book. And I just want to brush your bubble just a little bit and let you know that that is likely not the case. Social media is not the only way to market your book. And for many authors, it's also not even the most profitable or the most efficient method. Now I'm not saying don't use social media. I love being on social. I'm a millennial, almost an elder millennial, but I like social media. I use it on a daily basis, even if I'm not marketing my book. But what I have found is that far too many authors feel like social media is their only option or that it's their best option to market their book. Now, with this, we won't talk about alternative methods to social media today, but I will talk to you about how to navigate which platform you want to use.
And also just in general, thinking about the platform that works for you and aligns with your personality, your business, your lifestyle. And so we'll get into that. So going back to our original point, social media is not the only option for you to be able to market your book. And it's typically not the most efficient for a few reasons. So, and when I say social media, I'm talking about organic marketing. So in terms of not talking about ads, that's a separate topic for another day, but just straight up you're posting trying to keep up with an algorithm that is forever changing if we're talking about platforms like Instagram. And it can feel like you were just on this endless cycle like a hamster wheel. So growing up, my family and I had hamsters, my brother had hamsters actually. I was the younger sister that didn't have a pet. So that was vicariously my pet. And so with the hamster, we had two, not at the same time, but with the hamster, they would spin on a wheel and they just would be going nowhere, but they would just be consistently spinning on a wheel. And sometimes social media can feel like that if you're not strategic. It can feel like, okay, you're posting, you're doing all the things, you're making reels, you're making TikToks, which are basically reels. You're making posts on threads if you're on there, which is a platform I do recommend for authors. So if you're not on there, tap into threads and follow and I'll engage with you there too. But you might feel like you're doing all the things, but not really seeing the results that you want to see. And part of that has to do with a couple different reasons. there's been a shift in how the algorithms actually operate on social media platforms. So for a long time, back in my day, for a long time, it was that you needed to get a certain amount of followers in order to be able to have people see your posts. And that was kind of the strategy for quite a bit of time.
Now, what's happened is that a lot of these social media platforms, pretty much all of them honestly, have decided to shift towards the kind of TikTok method of that you have kind of a, not an equal chance of going viral, but each of your posts have a higher likelihood that they are going to be distributed in a way that they kind of work independently. So a really easy way to see this is if you just open your phone, and you scroll on Instagram, you'll notice that most of the people that you are seeing are not actually people you follow. And this has been something that is kind of a thorn in people's side on Instagram, people who like using the platform, because they're thinking, okay, I just really want to see the people that I follow. But what's happening is that the platform is basing your algorithm on the things that you're interacting with. So though you might think, okay, I follow these 500 people, I barely see these people.
For example, over on my food page, there was somebody who I hadn't literally seen this guy for like a year. And then he popped up and commented on one of my posts and I was like, I completely forgot all about you. And that sounds terrible, but I forgot all about that you had a page. I thought like maybe he just checked out or something. Like people take social media breaks and then he just didn't come back. But like I went back and looked at his account and he had been consistently posting stuff, but my algorithm just didn't show it to me. And so that is.
Obviously a complaint of creators is that they're creating this content and the people are not seeing it. So this can be a good and a bad thing. If you are a smaller creator, you don't have to be so reliant on having a bazillion followers because that's not really how it works anymore. The platforms, not just Instagram, but the platforms, especially threads, Instagram, even Facebook, they are shifting towards the model of they're gonna push out your individual piece of content and if that content resonates with someone, they're gonna pull additional content that is similar to that. So this can be something that's beneficial because you don't have to wait until you have hundreds of thousands of followers in order to feel like you've arrived or whatever the case may be. And this is also something you'll notice if you look at certain people's, and maybe this is just me, because I look at people's posts and I compare them to other posts.
So you might notice that if you do digging like I do, you might notice that when you go to someone's post and it's like, okay, this is a post that's really blowing up. If you go look at their other posts, those posts are not necessarily blowing up. They might have a ton of views. And this is relative. They might have a lot of views, but they don't have as many views as that one thing. And it could just be because that one thing is what kind of took off. So say all that to say, you want to be very conscientious of the type of content you were putting out every content is other type of content that you're responding to and engaging with because you're training your algorithm to do certain things. Now I will say that if you were on, like for example, on my business page for the, my business page where I support coaches, consultants, speakers to be able to publish preferably on Instagram, I engage with other types of content. I don't just focus on book stuff there. So like my algorithm knows, okay, I'm likely going to be looking at workout videos so I eventually can get some reps in and then I'm probably gonna have a little bit of food content. I like some of the, not romantic, but some of the relationship tips and stuff like that. That's totally different than what the content is that I'm putting out. So your algorithm that you see is different than what you're curating with your posts and that's okay. So don't feel like all of that has to be the same. And I'll give some recommendations for social media creators that are specific to different platforms in the show notes. But say all that to say, it's a totally different ballgame. It doesn't have to be where you have to have a bazillion followers in order to be effective. And then also, you want to consider that every follower on each platform is not quote unquote like worth the same amount and not in terms of rating people like hopefully I can explain this clearly. Not in terms of like this person's not worth more than this person's life. Everybody's worth, everybody's worthy as people like were worthy, not like that. But gaining a follower on a platform like TikTok or going viral on TikTok is statistically a little bit easier than going viral on other platforms. And so one creator described this as like, okay, if you have a hundred thousand followers on TikTok, that's like equivalent to like a thousand followers on Instagram. And then it has to do with it just being kind of difficult to amass these followers. And so it doesn't mean that anybody's worth anything less, but just kind of take it with a grain of salt and kind of say, okay this platform is a little bit easier to attract folks versus this other platform. So maybe you have less people on YouTube or you have less people on Instagram. Understand that it takes more work in some cases to get more followers on those platforms. And so with that, you want to make the shift from assuming that you have to be present on every single platform to really choosing just one or two that you want to kind of lock in with or engage with.
And now that doesn't mean that you don't want to have your handle on each of these because you really should have your online presence in terms of at least grabbing your social media handle on any platform because you don't want to get into a situation where someone else is able to get it from you and then you're trying to tussle with them to get it back or you can't even have it at all. And then you create something where you don't have brand consistency. So you're creating brand inconsistency across these platforms because you're
this name on this platform, or this name on Thredge, or this name on Facebook, or this name on yada yada. So you wanna at least grab your handle, even if you're like, I'm never gonna use this platform, at least grab it, that way nobody else can get it. But you really wanna choose one to two platforms that are gonna be something you can strategize with and really be focused on, as opposed to feeling like you have to be everywhere. Because when you think about it, if you're so focused on being active and fully engaged, fully posting on every single platform, you're gonna burn out. That's just point blank period. You are gonna become exhausted if you're the only one doing it yourself. Now if you have a team, that's different. However, you wanna consider, okay, is this a platform where I just need to repurpose my content or is this a platform where like I need to show up live physically, I need to be in the comments with, which, regardless of what platform you're on, please engage with the comments. That is one of the easiest strategies that you can use, especially as a smaller creator, or as a smaller, not creator, as a smaller, as someone with less followers, engaging in those comments is a great way for the algorithm to know that you are actually going to be there for your followers or your viewers, I should say it like that. so, think about social media as something that can supplement what is that you're already doing. So if you know, okay.
I've got my email list, I really want to focus on that, or if you're doing sub stack, or if you're blogging, or if you're doing a podcast, use social media as a way to drive traffic to those other sources. You don't want to rely just on having social media as your primary form of communicating with your audience for a variety of reasons. One, you don't own the platform. Now, this can take a couple different ways. So for example, when there are outages that happen, and they happen periodically, you won't have a way to communicate with your audience. If you are solely focusing on building up your social media and not transferring them over onto a platform that you control, like an email list, preferably, then you are kind of left at the whim of these platforms. So whether they go down, whether they start changing things in a way that you don't like. For example, I saw the other day that for Facebook, they're going to start adjusting how many posts that you can include a link.
And so this was for meta-verified folks. I'm not meta-verified, but I'm in the comments on the posts, I see things. And so for people who are not meta-verified, they're gonna adjust it where you can't put a certain number of links inside the main post. You can still put links in the comments, but if you're not verified, then they're kinda stifling how many links you can put in your main post. Now putting links in your main post already suppresses your reach anyway, just because Facebook wants to keep you on Facebook. But the fact that it's not even gonna be an option to do it more than a certain number of times just shows you that you don't control this platform. You have to follow the rules of the people that create this platform. And so if they decide that you need to do X, Y, Z, then you really don't have a choice. And so when it comes to that, you wanna make sure that you have some autonomy, some control over the way in which you are being able to disseminate your information. And so that's why it's so good to get folks off of social media and onto your email list where you can communicate with them. And I know people might think, okay, well, email, email's dead, email's been around for so long. It has been around for so long. And typically, unless there's something wrong with an email server, which happens a lot less often, then your emails are gonna go through as long as you have a healthy email list, which we'll talk about on another episode then it's going to be something that is easy for you to communicate with your folks. Or if you're on a text messaging list, that's another great platform that you can use where you own the platform and you own your list so you're not having to be at the whim of social media platforms. And it's something where, going back to social media, you want to decide, one, if you're going to use it or not. Because there are authors who don't use social media, like literally whatsoever, and they still sell books. And I know that might be one of those, like, the emoji with the brain that's, like, exploding moments because it can be so easy to assume that social media is the only way or the best way to be able to monetize your book, to be able to get book sales, to be able to get people to know you exist, but it is not. There are other methods you can use and I'll do an episode about that. But you want to decide are you going to be using social media at all or not? And then you also want to decide how that's going to look in the future. So is it something where you are going to want to grow into certain platforms? Or you're only gonna focus on certain ones, and just know that whatever you choose, it involves a testing period. You have to try things out. You have to give it a good timeline, typically like 60 to 90 days where you're consistent, to be able to see, okay, is this working, is this not working, what things do I need to tweak? And you'll be able to get data before then, but you don't want to rely on just like a week's worth of posts to say, okay, I'm not gonna try this platform anymore because it was terrible, because I didn't get what I needed you have to give it time to work, especially if you're on a platform that takes a little bit longer to tweak, like for example, Instagram. And so then, when you decide whether not you're even gonna be on social media, then you wanna really choose the right platform. And I'm gonna give you three ways to decide which platform is the right one for you. And if you have the capacity or you want to do more than one platform, of course, by all means, but don't feel like you have to be on each one, like I mentioned before.
I'm going to walk you through the process of what I did to decide which platforms I'm more active on and also to decide a supplemental platform such as this podcast where I can have another option to connect with my audience. And so if you're going to be on social media, the first thing you want to consider is to really develop your clarity around what it is that you are desiring. So what is your goal for social media and also the structure in which you want to kind of put that into place.
And so one thing with that is to think about, where does my audience hang out? So consider if you are someone who is more on the corporate side or you're someone who is dealing with more professionals, experts, that type of folks, then you probably are gonna wanna spend time on LinkedIn. That doesn't mean that's the only platform that you're on, but it is something you want to invest time in actually learning how to use the platform because it is very different than the other types of social media platforms. And then you also wanna think about, okay, where can I be my full self?
Now, of course online, this is kind of like a grain of salt type situation because you're not necessarily going to be your entire, I mean some people do, some influencers do, but depending upon what is it you're selling, you are trying to get clients who can connect with you and you also want to have some type of level of professionalism. Now there are tons of people, for example, I have a sorority sister, she's just raw and real, she's an influencer, she's just raw and real with everything and that is what her audience loves.
And so if that's you, then be that person on all platforms. Like don't be one person on Facebook and then somebody else on Instagram. And I say that because people are gonna follow you across multiple platforms and then if they see you act one way on one platform, then they're gonna end up on the other one and they're gonna be like, wait, this doesn't even feel the same. Now, of course, if you're on LinkedIn and you have a nine to five, you probably are gonna be a little bit more buttoned up you're probably gonna be a little less opinionated there. That's kind of a caveat for here. But in terms of the other platforms, you wanna be consistent in being your full self that you are willing to share with your audience. Now, that doesn't mean tell everybody your business. That's not what I'm saying. But I am saying that you want to be consistently you. So people should be able to expect the same type of thing on the different platforms, not necessarily the same content. So that first step is to get clarity on your goals and then also how you can show up for yourself or as your full self. Then next you want to consider your capacity and think about, what can you maintain? Now, I've said it a couple of times earlier, or said it a couple of times before, you want to decide what is a good kind of happy medium for you when it comes to cranking out content and or what platforms you're going to be visible on.
And I say that because especially in the world of AI and all of these automations and technology, there's a lot of ways that you can really duplicate yourself and replicate yourself, whether it's like full blown AI bot, AI twin. I'm not doing that currently at this moment and I'm really kind of leery about going that direction. And so that's not going to be me. So if you see me as me, but some people feel like that's a way that can help them show up even more because they have like somebody who's a duplicate of them and they can just tell it to do their social media content. I was watching a video earlier today and it was about somebody who was explaining one of the features in Google and it was their bot that was walking through the steps. So like the bot was screen sharing, it was like showing how to get into the platforms and it said like the real person's name will answer all the comments and so be sure to leave your comments. And so if that's something you're willing to do, then okay.
That's fine, but just know that you have to maintain that, or you want to maintain that in order to build that credibility and to maintain your visibility. If you're someone who's like, I don't want to do that, and I'm on the opposite end, I just want to let people know that I'm consistently here, that I'm a human, that I have real emotions and feelings, then you want to think about, okay, where can you be consistent? So which platforms, I'm sorry, which platforms can you be consistent on, and what are you going be able to do to maintain? So if it's just, you can only do a blog post a week or you can only do written posts on Facebook versus doing reels or TikToks. Like for example, I don't spend a lot of time on TikTok because I just don't have the capacity for it. And also I understand that the like shelf life of certain posts varies. For example, YouTube and Pinterest have longer shelf lives for pieces of content than like a Twitter where it's just a few minutes versus Pinterest and YouTube, they last for years. And so I knew, okay, if I'm doing this, I want to focus on a platform that is longer lasting. And so that's also why I have the podcast and also why I'm making those shifts to make longer lasting content that is evergreen. So it's not as super time specific to be able to use it for a longer lifetime. And so really deciding your capacity and what you can maintain, as well as how you are going to show up on these platforms and what type of forms of content you're gonna use because it's great to do a variety of them, but sometimes just ripping off the bandaid and just saying, okay, I just gotta get something out there is sometimes all you can do. The next thing you wanna decide is your consistency. So you've got your clarity, you have your capacity. Now that you have those two things, you are gonna be able to be consistent because once you know what is it I'm posting, what platform am I on, how am I gonna show up on this platform, then I can consistently do that thing.
So for me, for the podcast, I'm recording it in audio and video for episodes that I feel like it can be both or for the capacity that I have at that time. I'm prioritizing audio. However, I do also know that I have YouTube followers who have been with me, YouTube subscribers, who've been with me before I had a podcast. And so I also want to put up content for them as well. However, I understand that in terms of shelf life, an audio podcast has, for me, in terms of what I can do. I know that I can be consistent with doing an audio. I can't always be consistent with doing a video because of just life, life be life-in, these kids be kidding, and all the stuff that they do. And so for you, if you know that you don't like video, then I would not suggest doing video as your primary form of consistent content because you are gonna be less likely to actually get it done. You're gonna be more likely to make excuses about it, and then it's gonna be something where you feel bad about not actually showing up in that format. For me, I am a yapper. I'm the kid that almost got put out of class in seventh grade because I was talking to everybody because I was done with my work and was told I was going to end up in the principal's office and then that's finally what told me that I needed to be quiet because I was a teacher's kid and so But I like to communicate through talking and so for me Platforms that allow me to do that make more sense because it's a natural fit for what I like to do now that doesn't mean that you can't have situations where you will take on a modality, when I say modality I mean like a format, I guess let me say it that way, format. So video, audio, written, things like that. That doesn't mean that you're not gonna take on a different option. So for example, there was a year, maybe nine months, about nine months, where I did a video each week. Now there are a few weeks I missed, but if I did then I did two videos the next week. And so I did that to challenge myself because I wanted to build up my YouTube channel. And then I of course would reshare to the other platforms.
Now with that, it wasn't that I didn't like video, it just was that I knew that I needed to be consistent in that thing. So there may be times where you feel like, okay, this thing is maybe against my natural inclination, or this isn't always gonna be the easiest thing for me to do, but I wanna at least do it to kind of challenge myself. And so in that case, not that video was hard for me to do, it just was, it takes more work for me to do a video than it does for me to just type out a post. And so I wanted to challenge myself.
So though you want to typically pick the format that is easiest for you to do in terms of getting it done just to get that momentum, it is also of course okay to have segments or have times where you're like, I'm gonna just kind of push myself in this direction. And so for example, another option I knew that the podcast would be a great tool for me to use is because for my last book launch, for profitable publishing with pre-orders, I did a private podcast where only a pop-up private podcast where only people who pre-ordered the book got access to the podcast. And so, essentially, I'm launching a book, I also was doing a group coaching program, and then I have a pop-up podcast, and it was 10 episodes. So all of that was happening at the same time, I was a stay-at-home mom, and I genuinely enjoyed doing the podcast. So was like, I'm doing all these other things, but I still like doing this podcast, and I still was able to get out weekly episodes, and it was something that was just like fun for me. The people who were listening got great feedback and take away from it, takeaways from it. And so said, okay, well, if I'm doing this long term, like I can, this is something that just feels natural to me. And I'm not somebody who's like, if you love what you do, you'll never work a day in your life. I don't believe that at all, because I love my kids, but they're work, children are work. Teaching is work. And you can still love those things, but they're still work. But in terms of, the things I'm naturally inclined to do, I'm naturally a talker. And so it just made sense for me to just do this on a more consistent basis. And so of course on the platforms, you have different options of the different formats you can do. So whether it's stories and whether it's short form content, long form content, things of that sort, find the one that you feel most aligned with and then try to slowly integrate those other options within it as well. And so for one example, I did this recently with Instagram because I'm just gonna be honest, I took an unintended break from Instagram. Instagram, because I was just like, it just takes so much work. Like it's so much easier for me to do a word post on threads, a word post on Facebook, add a cute picture, yada yada. On Instagram, I gotta like worry about XYZ, and then I gotta keep the app open while this is uploading. It was too much. So I took like an unintentional break, where I would just post a couple times, or I would schedule the post out on a separate app, such as Metro Cool, where you can schedule those things out.
You can also schedule these in Meta Business Suite as well for professional pages or business pages. And so recently I was like, okay, I'm gonna give Instagram a try again and I'm gonna really focus on stories. And this is something I knew consistently. I knew previously people who are social media strategists always mentioned about how stories can help engage people and they can bring people closer. And I was doing stories. I just wasn't doing them in a strategic way.
And so recently, like just within the last two weeks, I decided to actually implement that in addition to post on my page, so regular posts on Instagram. And I just have noticed for my reach, it's doubled my reach. So I've gotten double the views, not reach, I'm sorry, I've gotten double the views just in the past week or two by being strategic about my posting on my stories. And I also actually have noticed a huge difference in engagement in terms of people responding back to my stories, asking questions, responding to the little polls I do. And one person even said, I love how you set up your stories. You share your offers very clearly and it's just a natural thing. And it like helps people to kind of see the way that I kind of talk to them on stories. It helps people to see more about you. And they're like, I would love to do this. And I'm thinking like, I mean, yeah, I just started it and it's just naturally like storytelling taking people behind the scenes and things of that sort. And so don't be afraid to experiment and realize you don't have to be married to a certain format if you decide, or even a certain platform. If you're just like, this is not working for me, I need to take a break from it, that is totally okay. So as we wrap up, I wanna just share a couple questions to ask yourself when you're thinking about which platform that you wanna focus on. So first, is it a good fit for you? Is it something where you actually enjoy being on the platform?
If you're similar to your clients, like I am similar to my clients, then that means that you will likely enjoy being on the platform and you'll be more likely to engage with those folks who are on there. So I typically attract coaches, consultants, speakers, and authors who are building their brands. so platforms like Threads are a good fit for me and my audience because we like to talk and type out longer and short wording, word posts. So typically the people I work with are great at like catchy phrases, they're great at explaining things, and so platforms that allow that to happen, whether it's a short or long form version, typically are where I want to hang out. Then you also want to ask, does this platform fit your lifestyle? So for example, going beyond social media, when it comes to your offers, for me for example, I have younger kids, and so when I was in the postpartum period, so like the first year or so after having my last son, I had to shift from doing video calls for folks who had coaching options and then I just did all audio, all voice coaching. And like literally that was the only offer that I offered during maternity leave. In my maternity leave, was blessed to have pretty much a 24 month maternity leave. I was still working doing like business stuff, but I could dictate and decide when I wanted to do things. And so I definitely would thank for that. Shout out to hubby. But, I still was making income, but it just was like, if baby was up too late one night, like it's fine. Do what you gotta do. And so anyway, so during that time, I strictly for a period of time, probably the first year, I focused mostly on voice coaching. And so I knew for my lifestyle at that moment, I could not set a time where I could be live with someone else in that same moment because I had a child that I was taking care of. And I also was like learning how to nurse and breastfeed and stuff like that. And it just was more flexible for me. And so choosing platforms that fit with that made the perfect sense because then it's like, I can still show up and respond to these questions. I can still show up and schedule out posts. I can still show up and do these things without having to physically be there. And so same thing with social media. You can use scheduling platforms to help you. Of course, you still want to make sure you're engaging with the content once you are once you schedule it or some of them actually include where you can add the first comment to get a little bit of a boost but there's kind of debates of whether or not that even really works. Then you want ask yourself, do I actually like this platform? Like do I like being here? And not just do I like the people that are on here but do I like using the platform? So for example, if you are someone who's like, I would rather not use Facebook groups, then you probably don't want to.
Facebook groups as a prioritization for you if that's not something that you like. You might want to try school, you might want to try Circle. Think about do I actually like this platform? Do I like the functionality of it? Do I enjoy being here? If you don't, then don't make that a priority for you. Find another option, unless it's just like this is the only place that your audience hangs out and then you're just gonna have to suck it up. But if that's not the case, don't feel like you have to just be on that platform. And then lastly, is my client present here?
Now I do believe that you can find pretty much anybody on certain platforms. So like Facebook, I believe at the time of this recording has the most users out of any platform. And I know that kind of sounds baffling because people are like, well, TikTok, I can do it. TikTok is a little bit newer. And then also Facebook, have to think about the older generation that's on there as well. Generations that are on there as well. And so typically you can find anybody on Facebook. just is that you need to know how to find them. So it's not that these people are only here for this. These people are only here for this. There are certain platforms that people use in a different way. So people typically use Facebook to connect with their family. However, they are still on there buying things. There are studies that are from companies like Neil Patel that show that people are still buying things on these platforms. And then same thing, Pinterest kind of has a rap of like, it's for the crafters and those kind of artsy people, but people still buy off Pinterest. Like I know a podcaster who she actually uses Pinterest to send people to her podcast. And her podcast is about teaching people how have podcasts. So that's kind of an unusual thing that you might not think would be a driver of traffic, but she's found great success with driving people from Pinterest to her podcast. so think about is your client present here, but also go beyond just the typical, this person is gonna be on this platform because they're this.
Actually, do the work and see if they're there, see if you can connect with those folks. And of course, also understand that people connect with you on multiple platforms. And so don't feel bad about prioritizing one or the other. Now, just kind of a caveat, this is not social media, but one reason that you might also see a lot of people move towards doing podcasts is for a few reasons. And part of the reasons why I did it as well, I'll kind of give you some insight, is that there's not an algorithm that you have to compete with.
So when you post a new episode, I know this is not about social media, but just kind of giving you some game. When you post a new episode, it goes to the top of your subscriber's list. And typically when someone subscribes, they are a lot more likely to actually binge and engage with the rest of your show. And so instead of like on social media, when you post a new piece of content, you're having a tussle with, within the first however many minutes, if the algorithm doesn't think that people are gonna go like this thing or share this thing,
then your engagement's gonna tank. And so you don't have to worry about that with podcasting. It's not quite the same. And then also it uses SEO. So similar to like website SEO, there's podcast SEO that will help you to be able to have people find you. Similar to if you think about like Amazon SEO, which we know as keywords and categories. So people are able to find you consistently on a basis where it's not you necessarily having to pay for ads, which of course you can pay for ads, but it just is another internal measure that's helpful. And then for me personally, I decided to do a podcast because there were certain conversations that it just needed to be off of social media for a few reasons, just because of the political climate or because people are just very divisive or it just is easier to have that conversation in a stream of consciousness type of situation where I'm sharing thoughts as opposed to trying to not be able to use audio on some of these platforms. And so that doesn't mean that I'm abandoning social media. It just means that I'm gonna use social media to drive folks over to the podcast, over to my email list, and over to my products and services as well. And so when you think about social media, you wanna consider your capacity, you wanna consider the clarity that you have, and also you wanna think about the consistency that you can get from using those platforms.
And so if you found this conversation helpful, I want to encourage you to dig a little deeper and actually understand multiple ways that you can support your readers through different types of modalities, including being on and off social media. And so this is something we'll dive in deeper at Profitable Publishing Live, and that's my two-day event for authors, coaches, speakers, and service providers who want to build their authority with a book that's tied to your offers.
And so it will show you how to leverage your book to generate leads and clients. We'll talk about how to position you as the expert on and off social media and in general. And then we'll also discuss how to package your knowledge into a book that your readers cannot put down all while you are publishing profitably. And so I will teach you my entire book profit path framework. And this is the exact process I use to write, publish and profit from each one of my books. And so if you are listening to this, at the time of recording or shortly after, the event is February 12th and 13th in 2025 in the Atlanta area. Virtual and in-person tickets are available, so definitely check out the link that I will leave in the show notes. Or if you have questions to see if this is a good fit for you, then feel free to DM me on either Facebook or Instagram. And lastly, if you're listening to this after the fact, then I do offer a similar service one-on-one so that you can also still publish profitably.
Thank you for listening, be sure to like and subscribe, and until next time, stay profitable.
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